Now
in its fourth year, the Centre for Organic & Resource Enterprises (CORE)
in collaboration with Biological Farmers of Australia (BFA) are hosting and
promoting National Organic Week (NOW).
NOW is 9 days of targeted media and locally-staged activities designed to
increase awareness of the benefits of organic products and farming production
systems and accelerate the uptake of these in the wider Australian community
and environment.
The main objectives of National Organic Week are to:
Increase consumer demand for, confidence in, and appreciation for organically-grown produce and goods in all extant and potential markets, with a dual focus of mainstream retail (large and independent) on the one hand and farm direct marketing and farmers’ markets outlets on the other.
Raise the general public's awareness of the vital connection between organic farming methods and genuine global environmental sustainability: especially between climate change abatement, organic farming practices, food waste avoidance and composting.
Increase knowledge among members of the general public, food sellers, purveyors, restaurateurs, retailers, café owners and farmers Australia-wide about the stringent and world recognised standards for Organic and Biodynamic Products and about identifying certified organic products by independent certification logo marks.
Engage and build capacity for non-organic and non-biological farmers to convert to organic and/or biological farming methods where appropriate, based on assessment of market demand and future industry growth needs, as well as for its environmental benefits and more resilient agricultural outcomes.
Raise political awareness at relevant federal, state and local government levels of how sustainable organic and biological farming methods and products directly meet the agricultural and environmental challenges of the 21st Century; especially vis-à-vis climate change, resilient and diversified agriculture, food waste avoidance and water efficiency.
Give media profile to NOW's week of activities including seminars, tastings, launches, while supporting industry stakeholders and sponsors to promote their organic products and organisations to the general public.
How to be involved
Sponsor the week
Run your own event(s)
Run an education session for your staff, school or local community
Cause media coverage of NOW 2011 and its key messages
Provide organic products for promotions
Display or present promotional materials
Buy and enjoy organic products from a National Organic Week producer
